Will AOL just die already?
The second-worst idea I’ve seen regarding corporate plans for the future of the Interweb (just behind AT&T’s plan to extort web sites and intentionally slow down access to sites that don’t pay up):
AOL Vows to Institute Fee-Based Service
America Online is vowing to carry out its plans to institute fees for mass senders of e-mail, despite protests from groups representing 15 million people that claim the move will stifle communications instead of merely halting spam.
Political group MoveOn.org Civic Action, the AFL-CIO labor union and other organizations have criticized the service, which will charge senders a fee to route their messages directly to AOL users’ mailboxes without first passing through AOL junk mail filters.
AOL, a unit of Time Warner Inc., contends the system will help it reduce spam because only legitimate senders of mass e-mail are likely to pony up the fee — ranging from 1/4 cent to 1 cent per message. But critics say the system will end up blocking many e-mails from groups that can’t afford the fee.
AOL said it was undeterred and planned to offer the service within the next 30 days.
I’m surprised nobody’s talking about the effects on internet businesses. I’m about to go back to work for a company that sends out 100-300,000 user-requested mass emails per weekday. (Daily newsletters, etc.) There’s no room in the budget to pony up even a 1/4-cent fee per user, especially if this catches on with other ISPs.
Unless AOL plans on rolling out a spiffy new spam filter that magically identifies and catches EVERY mass email, currently-successful spammers will not be punished. Only legitimate mass emailers will be effected. Which means these companies and organizations either close up shop or start using the same filter-avoidance techniques as spammers.
I think AOL knows that and doesn’t care. It’s just another revenue stream.
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