I post this in the hope that some other small publisher will read it and learn from my mistakes.
In late 2003, having been rejected by the near-monopolistic Diamond Comics for comic store distribution, I signed on with Biblio to distribute Narbonic to mainstream bookstores. Biblio is a division of NBN supposedly geared to the needs of small, independent publishers like myself. I sent them 500 copies (out of a 1000 copy print run from Quebecor, the minimum) at a shipping cost of about $140 and a setup fee of $50.
In the time since then:
- I received a single payment for books sold in the summer of 2004 for a grand total of $62.
- The rest of the books compiled warehouse fees at a rate of 1.5 cents per book per month.
- I paid Biblio an extra $100 to be featured at a bookseller trade show, which apparently did nothing for sales.
- Biblio informed me in early 2005 that they were terminating their relationship with me due to low sales. Total copies sold in one year: 87. I heard nothing from them in the months that followed.
- Around the same time, Shaenon ran out of copies of Narbonic, vol. 1. She had sold out of the other 500 copies, via website and convention sales. Also, she starting getting some press, including Wired, NY Times, a WCCA award, and a Marvel book. She began to refund money via Paypal for orders she could not fulfill before removing the book from her swag page.
- I started trying to get my books back from Biblio. Contacting them by email was no use. So I called. Finally, last week, I heard from them. My books are being held ransom, thanks to the contract I signed. To get my 413 books delivered back to me, I have to pay $311 in warehouse and transfer fees, not including shipping.
The Biblio Saga isn’t over yet, but it’s drawing to a close. Net balance from my bookstore distribution adventure: -$650 or so. Granted, it’s up to the publisher to generate a market for their books, but I can’t afford advertising, and Shaenon can’t afford to travel around the country for bookstore signings. I can’t imagine any small publisher could pay for all of that.
Conclusion: Bookstore distributors, including Biblio, suck ass for publishers in my position. Even Amazon Advantage is at best a break-even proposition. Avoid them all.
Meanwhile, with Narbonic, vol. 2, I seem to have stumbled onto a business plan that works: print 500 copies through Dream Weaver Press, ignore traditional distribution, and offer them online only. Since Narbonic is an online phenomenon, it makes sense that most people would purchase the collections through her website. Within two months of publication, Shaenon had already sold enough copies that my investment paid for itself.
Two days ago, I sent her a contract for Narbonic, vol. 3, to be published in early 2006. And no, I won’t be looking for traditional distribution.